Update - A few days after posting this Hertz contacted me and resolved this, update here!
I’ve been a long term Hertz customer, and only rarely been unhappy with their products and services. In fact, due to my recent travel schedule, I estimate that I spent about 1 day out of 4 in a Hertz rental car in 2007, which gives me pretty good status with the company, which means the occasional car upgrade, which is nice…..
However, my recent experience renting a car for my mother in Las Vegas was a real eye-opener.
On Christmas day I went to hertz.com and booked a midsize car for her for 8 days, at what seemed like a good deal – about $160 including all charges, with a AAA discount. I emailed her the reservation code, and thought all was well. Unfortunately I screwed up. I got the arrival date wrong, which neither of us discovered until she arrived at the Vegas hertz location (I was out of town at the time).
So no problem, right? Just change the arrival date and keep the same rate code, right?
Wrong. Apparently, she got the rental agent from hell…..
First, he informed her that they were sold out of cars. Dubious. Las Vegas has one of the largest Hertz rental fleets in the world. The pickup date was December 28, one of the least busy days in Vegas.
According to my mother, he “did her a favor” and “called his manager”, who “released” a compact car. Full walk-up price, no discount. No consideration was made for the rates or discounts in the previous reservation.
Next, he kind of bullied her into the additional insurance. My mother had confirmed that her car insurance at home covered rental cars, but the reservation agent implied that without a printed copy of that insurance she “could get in trouble” in the case of an accident, and should get the additional coverage “just to be safe”.
Unlike myself, this is the second time ever that my mother has rented a car in her life. She’s not stupid, just inexperienced, and took the car without knowing exactly how much she had been taken advantage of. It was bad. The $160 had now ballooned to almost $600 for a compact car for 9 days. Insurance alone was $35 per day.
When I arrived back in Vegas (my home town) she related the story to me, and I was pretty annoyed. She was already 4 days into the rental, but I convinced her that it was not a good deal and that we should return the car ASAP.
To add insult to injury, because the rental was booked as a walk-up, an early return automatically ballooned the rate to more for the 4 days than it would have been for the full 9 days. Wow. After some negotiating, and verification of my Hertz status, we got them to drop the price, to a little over $400, double what it should have been in the first place.
So what did hertz get? $200. And the loss of my mother as a customer - for life.
2 things for Hertz to take away from this:
-Treat new customers the same as you would old customers, or you’ll get no new customers.
-Implement some sort of system like the ones I build that tells you who is who and who knows who. That way you will know when, for example, that elderly lady at the desk is the mother of one of your highest level of renters…..