That’s the power of the negative. If you are being interviewed and you say 1000 positive things about your competitor, your successor or even yourself, but then you use one negative word like “oversold,” you can be guaranteed that the only word quoted will be the negative word.
Warning: don’t use negative words in interviews unless you are 100% confident that is what you want to see quoted. Because you can’t demand a whole paragraph, a whole sentence or even a ph
via blogs.forbes.com
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