I learned many Lotuspheres ago that there are actually three Lotuspheres in Orlando in January. Actually, four now.
Yes, they are all in the same buildings, and (mostly) fed by the same dining hall, but they are definitely separate and distinct, targeted at very different audiences with very different expectations and experiences. My impressions:
Lotusphere A - Decision makers, press (and some bloggers).
This is definitely where IBM brings its A-game. There are the keynotes, then there are briefings, private lunches, dinners, events, and one-on-one interviews with executives. Emphasis is on trends and features from 10,000 feet. Big decisions are made here and big money is riding on these decisions. This Lotusphere usually takes place Monday, Tuesday and maybe Wednesday. I've had a taste of this Lotusphere as a member of the press in the past, but this year I've had to rely on former colleagues for impressions. From what I've heard, the message was delivered well, and the responses were mostly favorable. We'll know in the next year or so, as big sales are - or are not- announced, if this Lotusphere was a success.
Lotusphere B - Business Partners and their Customers
This Lotusphere kicks off on Sunday with BDD - Business Development Day, then the Keynote, then it's to the show floor. This year there were some notable partner names missing, others had much smaller booths than in the past. Conventional wisdom off the show floor attributes this to withering of partner business, but most of the people I spoke to on the floor said that they were getting great numbers of quality leads. Maybe some of this may be accounted for by the Web and its tendency to make software demo booths obsolete. Maybe. But I get mixed messages from many partners, who say their business is better than ever, but didn't make it to the show floor, where, presumably, new customers are looking for their products. I can't help thinking that if partners are doing really, really well, they should at least have a presence there for brand awareness. Maybe that's just me.
In any case, the 2011 void was filled by the new big three - RIM, TeamStudio, and GBS. RIM had the same Museum-quality display of the PlayBook behind glass for all to see - but not touch. Oh, and some phones to look at if you stopped by. TeamStudio was doing their usual thing, reaching out to developers with their great, ubiquitous tools. GBS, the new 800 pound gorilla in the room, was the definite attention grabber this year, and did a good job with the army of black shirts on the show floor, the $10,000 cash prize contest, sponsored sessions, and the advertising at the Wednesday night party.
The fourth of the big three, Nokia, did a great job with a phone giveaway. They had lines of people waiting to plug their "key" into a case to determine if they won a new smartphone. The key could also be used as a 2GB USB drive, which is great - I backed up my presentation and videos there Monday night, and used it to share info with others at the show, as it was thin enough to fit in your badge holder unobtrusively.
Lotusphere C - Yellowverse Live
The third Lotusphere, the biggest of all in terms of attendance, covers everything printed in the agenda. Sessions, BOFs, Certifications, Labs, etc. I probably attended more sessions this year than I ever have in the past, due to some great technical content and great speakers. Definitely a big win here - nobody I spoke to had complaints about repeat material from previous years, as I've heard n the past. Three big themes here - Get social, do business, the cloud, and XPages.
The get social, do business theme was present in many keynote sessions, and a few customer sessions. I look forward to seeing more real-world examples of this philosophy in practice before I pretend to understand it as more than a new marketing mantra. FOr the cloud, IBM announced application hosting, which seems like a no-brainer for IBM in the cloud. Looking forward to details. The IBM cloud message still need some work, but this is a problem with many vendors when talking to old-hand IT guys with real-world security, performance and network access issues, who've had to deal with client-server, thin/thick/slim/whatever clients, virtualization, and other current and past trends....And most Notes admins are old hands. The cloud being sold just seems more like fog at times...
There was a powerful hunger for knowledge and advice about XPages this year, which was well satisfied with some great sessions and a new book, Mastering XPages, by IBM press. Most traditional Notes developers who have managed to avoid Web apps so far are acknowledging that they now need to know XPages to advance their career, but are finding that the learning curve is steep. The Lotusphere organizers did a great job in providing a number of sessions to help address this. My own XPages customer session was well received, and I was asked a number of times if I could do a technical session on the same site in the future - to Which my answer was, I'll resubmit my technical session proposal again next year and see if it's approved....
Lotusphere 2011 is also the year of (consumer) social networks and DIY Lotusphere live....Many attendees missed the announcement that the official Lotusphere Live site will be extended past Lotusphere this year, and continued with their compensatory practice of uploading of slide decks to SlideShare, plus posted materials, videos and pictures all over the place, connected by the #ls11 hashtag and a few aggregators on FaceBook, and of course PlanetLotus.
There are other ways that social sites and media made this Lotusphere more real for those who could not make it this year, or in my case, in years past. I'll add those more personal impressions later.