New Gatekeepers? Maybe...

Doc Searls comments on Tristan Louis' The New Gatekeepers.

Among topics I pay the most attention to here (the Net, snowballing, podcasting, and disruption in general, to name a very few current ones), the topics are the first filter. Sources are second. And there the writing matters more than the writer.

And how do you find this writing?  I assume you don't read all 2 billion posts a day.....

Here's an interesting experiment: How about an A-Lister starts from scratch for a month or two under a pseudonym.  Or let's get some A-Listers to secretly let an unknown blogger post for a month or two as the A-Lister, and the A-Lister as the unknown.  You guys need a break anyway......  It would be interesting to see what happens to traffic, comments, postings.  Let's see if it's true that the writing matters more than the writer.....

Hell, this could be a good screenplay!  Get my agent on the phone...Oh.  Don't have one.....

Comments

[Doc Searls]

Try this.

Write quotably and originally about a subject a well-known blogger cares about. If that blogger uses tags for that subject, use the same tags. And, if it makes sense in the context of yhour post, mention that blogger by name, linking to his or her blog or a specific post on that blog.

See what happens.