Advertisements play a proficient role in any stream of business. It does not matter whether you run an ecommerce site or a local coffee shop. Without proper marketing knowledge it is impossible to attract customers. It is vital and business individuals should understand the importance of online as well offline advertising. As far as business analysts are concerned both the above mentioned methods of advertising has its own pros and cons.
Talking about online advertising methods I would like to mention few effective ways which can help your business familiarize and attract more clients.
Search engine optimization: SEO is the most powerful way to increase the traffic of any website. Increasing the number of visitors to your website enables your marketplace to expose about the products to local audience as well get a global reach.
Role of blogs and websites: It is the easiest way to attract clients by posting articles about the price of the products, discounts offered, product description etc.
Social media and Email marketing: Promoting our marketplace with the help of social networking websites like Facebook, twitter and youtube can attract customers in ease. Without the help of email marketing it is impossible for big organizations to reach millions of customers as well attract new customers in seconds.
However, offline advertising is equally important and it shouldn’t be ignored. Both online and offline advertising methods contributes each other equally. I would like to list few offline methods of advertising in short.
Business cards: It contains the details about the name of the business, nature of business and contact details. It is the signature of the company and floating it to local audience enhances the visibility of a company
TV commercials: It might be bit expensive but you can grab the attention of targeted audience and make them aware of your business. It is easy but you need to shed some money and make it effective.
Flyers and freebies: Floating flyers to passerby and giving free item to your existing customers like refrigerator magnets, key chains, pen with your company logo on it can do wonders and increase the inflow of new customers.
For more in depth advertising methods be sure to check out this Huffington Post article.